ASSESSMENT OF THE INSTITUTIONAL ENVIRONMENT OF UKRAINE'S LIVESTOCK SECTOR USING SWOT-, PESTEL-ANALYSIS AND BENCHMARKING

Abstract

Introduction. The article is devoted to a comprehensive assessment of the institutional environment of Ukraine’s livestock sector using modern analytical tools of strategic planning, namely SWOT and PESTEL analyses, as well as the benchmarking method. Based on statistical data for 2025, a detailed analysis of the dynamics of cattle and pig populations was conducted, which allows identifying the main development trends in the cattle and pig farming sectors. It was found that households continue to lose cattle stock and demonstrate low efficiency in milk and beef production, whereas the industrial sector stabilizes production and gradually increases its share in the industry structure. The pig farming sector shows gradual recovery, although it remains sensitive to fluctuations in feed prices, military risks, and changes in the population’s purchasing power. Purpose. The purpose of the research is to assess the institutional environment of Ukraine’s livestock sector, identify its internal strengths and weaknesses, analyze external influencing factors, and determine strategic directions for improving sector efficiency based on a comparative analysis with international experience (benchmarking). Scientific novelty. The study applies a comprehensive combination of SWOT and PESTEL analyses with the benchmarking method to evaluate the institutional environment of Ukraine’s livestock sector. Key internal weaknesses were identified, including dependence on imported feed and technologies, outdated production technologies, staff shortages, and uneven regional development. The PESTEL analysis identified external factors such as political and economic instability, social changes, technological breakthroughs in AgTech, environmental challenges, and legal requirements for compliance with European standards. Benchmarking based on Croatia’s experience allowed assessing the alignment of Ukraine’s livestock support model with international standards of sustainable development and innovative modernization. Conclusions. The research demonstrates that improving the competitiveness and resilience of the livestock sector requires combining internal resources with external opportunities and adapting management models to modern institutional and market conditions. Strategic development directions include digitalization of production processes, development of public-private partnerships, renewal of the genetic potential of animals, reduction of resource intensity, strengthening cooperation, and increasing the export potential of products. The article serves as a valuable analytical resource for government authorities, agricultural enterprises, researchers, and experts involved in strategic planning and post-war recovery of Ukraine’s agricultural sector.