GAMIFICATION IN SOCIAL WORK: USING GAME TECHNOLOGIES FOR SOCIAL ADAPTATION

Abstract

Introduction. In modern society, digital technologies play a crucial role in various spheres of activity, including social work. One of the innovative methods that is gaining popularity is gamification—the implementation of game mechanics into non-gaming processes to increase motivation, engagement, and efficiency. In social work, gamification has significant potential for the social adaptation of vulnerable populations, such as orphans, people with disabilities, the elderly, the unemployed, and internally displaced persons. The use of game technologies enables the creation of an interactive environment for learning, rehabilitation, and the development of social skills, thereby facilitating the successful integration of these individuals into society. Objective. To explore the possibilities of using gamification in social work and determine its effectiveness in the process of social adaptation of vulnerable groups. The study includes an analysis of key digital technologies and game mechanics that can be integrated into the social sphere to enhance the level of socialization and independence of participants in social support programs. Scientific Novelty: 1. The key approaches to the implementation of gamification in social work and their impact on adaptation processes have been identified. 2. The most effective digital gamification tools, such as mobile applications, VR (virtual reality), AR (augmented reality), and online platforms for social interaction, have been analyzed. 3. The main benefits of gamification have been identified, including increased motivation, the development of communication skills, the formation of social responsibility, and emotional intelligence. 4. The main challenges of implementing gamification in social work have been outlined, including financial and technical constraints, the need for specialist training, and the risks of excessive engagement in the gaming process. Conclusions. The research findings indicate that gamification is an effective tool in social work that enhances the adaptation capabilities of vulnerable population groups. The use of game mechanics in social programs increases engagement levels, fosters critical thinking and communication skills, and contributes to positive behavioral changes. However, for the successful implementation of gamification, it is necessary to develop specialized training programs for social workers, create adapted digital platforms, and consider potential risks associated with using game technologies. Further research in this field should focus on developing methods for assessing the effectiveness of gamification in social work and determining the most optimal approaches for its implementation.