RESEARCHING THE ESSENTIAL CHARACTERISTICS OF THE MODERN PROCESS OF STANDARDIZATION AND PRODUCT CERTIFICATION: THE IMPACT OF DIGITIZATION

Abstract

Introduction. It has been established that today, researching the process of standardization and product certification is crucial in the modern global market for several significant reasons. Purpose. The purpose of the study is to identify the features of digitization's impact on the process of standardization and certification of modern products. It has been proven that digitization has significantly transformed the process of standardization and certification of products, bringing efficiency, accuracy, and transparency to these important aspects of quality assurance. Methods. It has been identified that with the use of digital technologies, such as blockchain, artificial intelligence, IoT, and digital twins, processes that previously required significant time and resources for manual checks and analyses can now be automated and significantly accelerated. Digitization allows organizations to quickly analyze large volumes of product data, identify incompatibilities or substandard goods much more effectively, enhancing the level of consumer trust in certified products. It has been proven that digitization facilitates better harmonization of standards at an international level, easing global trade and cooperation between countries. Results. It has been determined that the introduction of digital platforms for the exchange of information about standardization and certification promotes greater transparency and accessibility of information for all interested parties, including manufacturers, regulators, and consumers. This not only increases the efficiency of production and trade processes but also ensures a higher level of safety and quality of products, as standards and certification procedures become more adapted to modern requirements and challenges. Conclusion. The key principles of digitization in the standardization and certification of products have been highlighted. It has been identified that digital technologies have significantly changed the socio-economic environment, especially in the field of standardization and certification of products. By integrating digital technologies into these processes, enterprises and regulatory bodies have been able to achieve an unprecedented level of efficiency, transparency, and accessibility.