THE IMPACT OF AI-TECHNOLOGIES ON THE MANAGEMENT OF SUSTAINABLE DEVELOPMENT PROJECTS OF FIRMS
DOI:
https://doi.org/10.32782/inclusive_economics.4-1Keywords:
information technologies, digital transformation, sustainable development, artificial intelligence, project managementAbstract
Introduction. One of the determining factors of the firm's sustainable development in the conditions of digital transformation is the use of artificial intelligence. This rapidly developing technology, which is growing exponentially, needs to be thoroughly studied and can present advantages and threats to achieving the company's sustainable development. Purpose. The article investigates the impact of technologies based on artificial intelligence on a company's sustainable development, particularly on project management in such conditions. Methods. When writing the article, the main methods of analysis and synthesis were used: the methods of analysis of the latest scientific studies on the impact of AI on company activities, analysis and synthesis to study the growth rates of the artificial intelligence market, and the impact of AI on the production of carbon dioxide and the level of employment. Results. Artificial intelligence has potential advantages for companies, including improving the quality of forecasts and decisions and reducing the routine operations in business processes. The identified disadvantages of using artificial intelligence are primarily related to the environmental component. The functioning of AI comprehensively covers hardware and machine support and intelligent software. Accordingly, one area of artificial intelligence's impact on sustainable development that must be taken into account during the preparation and implementation of projects is the level of carbon emissions caused by the operation of both ordinary and supercomputers. The social aspect of introducing AI into business processes will affect the employment level. Conclusion. When embarking on a digital transformation business strategy, companies must be mindful of both the positive aspects and the potential threats that the use of artificial intelligence can pose. Opting for a sustainable development strategy necessitates a thorough assessment of the potential environmental damage and negative social effects and the introduction of corrective or compensatory measures into the project.
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