STRATEGY FOR ACTIVATING ORGANIZATIONAL MANAGEMENT TOOLS ON THE BASIS OF SOCIAL ENTREPRENEURSHIP IN UKRAINE

Abstract

The article explores the theoretical and methodological principles of forming a strategy for activating management tools for organizations based on social entrepreneurship in Ukraine under martial law and post-war reconstruction. The relevance of developing a strategy is substantiated, taking into account the growth of social challenges and limited resources. The specifics of managing organizations based on social entrepreneurship are determined, which consist in the need to balance between social and economic goals, a high level of interaction with stakeholders, and increased requirements for adaptability. The approaches to forming a strategy for activating management tools are systematized, and its essence is determined as a holistic system of long-term management decisions aimed at increasing the efficiency of social enterprises. The structural components of the strategy are revealed, in particular, principles (social orientation, sustainable development, inclusiveness, innovation, adaptability, partnership, transparency), influencing factors (external and internal), strategic goals, tools, subjects, implementation algorithm, and expected results. Particular attention is paid to the conditions of martial law, which necessitate the use of crisis management, digitalization of processes, development of veteran entrepreneurship and strengthening of the humanitarian component of activity. A SWOT analysis of the development of social entrepreneurship in Ukraine was conducted, which allowed to identify its strengths and weaknesses, opportunities and threats, as well as to form strategic directions of response. A set of tools for activating management was substantiated, including strategic planning, social marketing, financial mechanisms, digital technologies, personnel management, social impact assessment systems and ESG approaches. It is proven that the implementation of the proposed strategy will contribute to increasing social impact, ensuring economic efficiency, integration of vulnerable groups of the population, development of territorial communities and increasing the resilience of organizations to crisis challenges.